Designing for
Present and Future
Fifteen years of product design.
Now building for humans and agents.
- Experience
- 15+ yrs
- Users reached
- 120M+
- Teams built
- 3
Built with AI
I design, build and ship live products with AI.
On iOS, Android, the web and wearables. From the first idea to the app store, end to end, with agents as my team.
Built with AI
What is MatchBrain?
Idea to App Store in ten days
A football prediction app. Strategy, UX/UI, brand, frontend, backend, marketing and growth, built solo with AI.
Built with AI
I design, build and ship live products with AI.
On iOS, Android, the web and wearables. From the first idea to the app store, end to end, with agents as my team.
Case studies
The problems I solve make people’s lives happier and more joyful
Depression Decision Aid
Choosing an antidepressant is slow, and the paper card aid only works when physician and patient sit together. We turned it into an app they can use apart.
- Role
- Team lead, research, UX/UI
- Timeframe
- 3 weeks
- Research
- 7 physicians, 7 patients; 20+ users tested
- Result
- [One result]
How I work
How AI fits into my workflow
Problem first, always. Speed only matters when it points the right way.
- 01
Problem
- Organise findings
- Build narratives
- Prioritise opportunities
- Define problem spaces
- 02
Research
- Research exploration
- Summarise interviews
- Analyse competitors
- Extract insights
- 03
Design
- Explore concepts
- Generate alternatives
- Challenge assumptions
- Discover edge cases
- 04
Build
- Rapid concepts
- Design variations
- Validation
- Faster iterations
- 05
Launch
- UX writing
- Design narratives
- Workshop preparation
- Stakeholder alignment
- 06
Iterate
- Analyse feedback
- Spot usage patterns
- Prioritise fixes
- Improve the product
Trust, Safety and AI Governance
AI supports every stage. It never takes over: people make the decisions.
- Data protection
- Human review
- Safety checks
- Transparent AI use
My writing
What I write about AI and design
Practical insights on AI, UX leadership, accessibility and emerging technology, helping designers and product teams prepare for what’s next.
All writingAI building
- Built 5+ AI-assisted productsFrom wellness to wearables, launched independently with AI.
- How I Design With AIAI across discovery, ideation, prototyping and validation.
- Meta Glasses ExperimentGlanceable live experiences for wearable interfaces.
- Agentic AI Development SetupArchitecture of how I build with agents.
- Design systems that live, learn and build for youDesign systems built for agents.
Product thinking
- AI × Product ThinkingHow AI transforms workflows, experimentation and human-centred experiences.
- AI-Powered Product ThinkingAI in product strategy, experimentation and design workflows.
- The New DesignerHelping designers learn, grow and stay ahead of AI.
- The Future of Accessibility With AI
- The Glasses on Your Face Are the Next Computer
How my day works
70%Leader
30%Designer
Most of my time goes to leadership: guiding teams, shaping strategy and building design cultures. The rest keeps me hands-on as a designer, close to the craft and connected to the people we design for.