Congrats to Wix Studio & Wix for launching GEO (Generative Engine Optimisation)!
We all know SEO shaped the way businesses positioned themselves on search engines. Now, in the AI era, GEO is becoming just as critical — making sure your site isn’t just optimized for Google, but also visible to AI-powered engines like ChatGPT, Gemini, and Perplexity.
I tested this using my own website sajinphilip.com — and it’s fascinating to see how AI platforms mention (or don’t mention) it when people ask questions like:
👉 “Where can I find a Design Leaders in India?”
👉 “How to hire a product design strategist in India?”
The results gave me a visibility score across ChatGPT, Gemini, and Perplexity. This kind of insight will be game-changing for designers, creators, and businesses looking to stay visible in a world where AI answers drive discovery.
💡 Big shift ahead: Just like SEO became non-negotiable in the web era, GEO will become the new foundation of digital visibility in the AI era.
Kudos to WIX for being ahead of the curve!