Uber vs. Rapido: Analysis of Tipping Features.

A few weeks ago, I highlighted how Rapido introduced a new feature allowing users to add a tip for the driver during the ride booking process. Recently, I noticed Uber has implemented a similar feature, albeit with some differences. Let’s explore these from a human-centered design perspective.

1. Personalization:

Uber: Offers predefined pricing starting at ₹20.

Rapido: Allows users to set their price starting from ₹0, with options to increase or decrease the amount.

Rapido offers users complete freedom to explore and customize their experience. Users can adjust the current price and even enter a custom amount. This level of personalization and user autonomy contributes to a more advanced and satisfying user experience.

2. Copy:

Uber: “Add a tip for faster pick-up” (+ 4 lines of text)

Rapido: “Set your price” Rapido employs human-centric language to engage users, exemplified by phrases like ‘Higher Price, Higher Chance.’

This approach extends beyond the header; a review of the entire copy in the two screens below demonstrates a more humanized text and strategic placement. Effective UX copy should be simple, humanized, and concise.

3. Customer Journey:

Uber: The “Tip” screen appears after a few minutes of waiting.

Rapido: The tip option is integrated into the booking process.

I spoke with over 10 users about their screen time habits after booking a ride. All of them mentioned that they close the ride-hailing app and switch to other apps like Instagram, work-related apps, or WhatsApp. Consequently, they rely on notifications to know when their ride is accepted. Given this behavior, how can Uber effectively place the ‘Tip’ screen after the cab is booked?

4. Call to Action and User Interface:

Uber: The primary focus is on the illustration.

Rapido: The CTA is prominent and adapts based on user input.

Clear guidance is crucial in the user journey. Screens that cause confusion can hinder the user experience. It’s essential to provide clear directions to help users complete their journey smoothly.

PS: This post reflects my thoughts as a Product Designer and is not intended to critique which company is better. Both Uber and Rapido are market leaders in India, and I appreciate their efforts to enhance our riding experience.