Small change, BIG impact

Great news from LinkedIn! 🎉

Have you ever hesitated to apply for a job on LinkedIn because the post showed that 800 others had already applied? It can be quite discouraging, making you wonder if it’s even worth sending your CV.

To address this, LinkedIn initially changed the display to “100+ applicants.” However, this still left users guessing—was it 101 or 900? Now, LinkedIn has made a brilliant move by showing “12 Potential applicants” instead of just “100+ applicants.”

This subtle change significantly impacts Human behaviour and motivation. Knowing that you are one of the relevant applicants can boost your confidence and encourage you to apply.

This is a perfect example of how a small adjustment can lead to a major positive shift in user behaviour and core business success. It's fascinating to witness how a minor modification in presentation can lead to a major positive change in Human behaviour and ultimately benefit the core business. Kudos to LinkedIn for this innovative approach!