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Dropshipping
Digitalizing the traditional maximal aerobic endurance fitness test (YO-YO/Beep Test)
Time frame
4 weeks - August 2020
Role
UX Researcher, UX Designer, Visual Designer
The Project
The Yo-Yo test is a maximal aerobic endurance fitness test, involving running between markers placed 20 meters apart, at increasing speeds, until exhaustion. The test was developed in the 1990s by the Danish soccer physiologist Jens Bangsbo and his colleagues and is now one of the most commonly conducted fitness tests around the world. Over 30 years later it’s still in popular use because it remains a great way to measure a person’s all-important VO2 max levels.
Problem
Right now, coaches are writing down the test result on a physical piece of paper and later entering Yo-Yo test results in a web application. This is very time consuming and inefficient. For athletes, there is a lack of exact information and knowledge to do the YO-YO test on their premises.
Goal
To build a mobile application for the Coaches and athletes. That helps the coaches to perform the YOYO test seamlessly and effectively. For athletes can use this mobile app to do the yoyo test themself where they want and when they want.
How might we perform the YOYO test seamlessly and effectively for coaches and athletes?
Design Process
I decided to follow IDEO’s Human-Centered Design and Lean UX Design Thinking process to make sure that my design decisions were supported by user research and feedback
Research
As it is a four weeks project, I have set a boundary to design a simple solution and minimal research.
Potential Users Interviews
Initially, I worked on the questions that ask the Coaches and Athletes through Interviews and Survey. I interviewed 3 coaches and 7 athletes. I followed the semi-structured interview for getting more empathize with the users.
View the question framed for the interview (I always believe, framing the right questions and intent behind the question should be important before start the Interview/Survey.)
Affinity mapping - Interview brainstorming
Key Quotes from Users
“I’m always overwhelmed by explaining the same thing again and again”
“This digital world, We are still using pen and paper for doing the test”
“I feel, A piece of good background music will help do the text in calm”
“I really struggle most of the times to get the small improvements that I did on the self-test”
“I’m not very aware of the test
Observation
Multiple videos and articles are helping me to deep dive into what is YOYO/Beep test The best part of the test is anybody can do the test. As a curious person, I thought I should try this yoyo test with available information and tools that are currently available in the market. So I can feel the experience.
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Observation
Primary Persona's
Based on my qualitative and quantitative research I created two primary personas for athletes and coaches respectively.
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Coache: Male, 45-50 yrs old,
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Athlete: Male, 22-31 yrs old,
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Persona - Coach & Athlete
Customer Journey Map
The research helps me to identify the pain points and new opportunities while creating customer journey mapping for athletes and Coaches. But after creating the journey map for the coach I realized, Coaches journeys most of the touchpoints cover the athlete's journey.
Customer Journey Map - Coach
Opportunities Identified from Customer Journey Map
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An easy way to share the test information with a group of athletes.
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Create a team from an excel sheet.
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Players to get an overall idea before coming for the test
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Instantly capture the result automatically.
Empathy Map
After the interview and the research findings, I mapped the response and thought of the user to understand their environment and emotional connection.
Empathy map
As per the research findings and several brainstorming sessions, It makes me go with one application that can be used by athletes and Coaches
Brainstorming & Feature Prioritisation
After all the research, Observation, and mapping we started the brainstorming sessions. Identified solution and prioritized based on the 2x2 matrix. So Its will help me to identify the exact features for the MVP
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2x2 Prioritisation matrix
User Scenario & Task flow
Before starting the writing the Design Principle and Wireframe. I started to create a task flow based on user scenarios. It will help me to create the exact product journey for the ideal user
User scenario - Task flow
Design Principle
I created four design principles based on this concept, to focus on supporting positive human interactions with technology and adding more value to improve the coach's and athlete's experience at an individual level.
Seamless
Each user has a unique schedule and habits. The experience has seamlessly connected with their daily life without any complicated
Simple
It should look simple without any complicated design or experience.
Work everywhere
The design should work in sunlight, night, and indoor lights.
Perform automatically
Its have the ability to perform automatically in the background with less manual interaction
First-stage of Story Boarding
and Wireframe
I create a visual storyboard to study how they will explore this feature. And made the initial paper wireframe for the design review with my friends and seniors.
Story Boarding
First stage of wireframe
Validation & Design Critics
I come up with 5 different ideas There are some of the pros and cons we identified. After the voting and the technical feasibility, I decided to go with idea 3 & 4 for the MVP
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Connect with Smartwatches.
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Sensors in the track
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Do it manually
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Pair and carry the phone while running
Prototype
Initial identification of the user segment. It's for sending the relevant notification/content to the user.
User have three different options for do the test. The main intention is, we are not stoping the user to do the test.
Auto Test & Report
Profile & Report
Would you like to see the prototype?
User testing
I do the task-based test (Remote moderated test). I planned to test the 5 major functionalities with 5 users.
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User testing result & Test
What Next?
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This will be a game-changer if I can add more value like AI-driven recommendations to improve the test results
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Adding voice-driven UI will be a good advantage when doing the test.
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improve the prototype with the feedback I got in the user testing. Get more people in different segments to do t the user test.
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Getting the product live ❤️
Learnings
This project helped me understand when we exactly need a group of people for doing the brainstorming. When start creating a product that you don't have any idea what is that. So how the initial desk research and people around you to help you understand.
The best part is, I learned I can do the research remotely also. There is lots of new tools on the market for the do the most of the part in a UX project remotely
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